What's New at
Homegrown
You asked, we built it. Here's what we've shipped recently and what's coming next.
Recently Shipped
What We Shipped
Real features your store uses today. No vaporware.
every feature here came from a vendor request
You Set Your Own Minimum Order
It's $5.00 unless you change it, and you can go as low as $1.00, per location, at checkout and at your booth. Plus your prep time now sets the delivery dates shoppers can pick, and market hours come from the market. Expand August for details ↓
Set Your Own Minimum Order
It's $5.00 unless you change it, and you can go as low as $1.00. Set a different one for a specific location if you want. It works at checkout and at your booth.
Your Prep Time Sets the Delivery Dates
Delivery dates inside your buffer are gone from the shopper's picker, not greyed out. Hours and minutes count, not just whole days.
One Clear Way to Add a Location
Adding a location is a single flow now. Pick Market, Standalone, or Delivery, and you get a wizard built for that one thing. It replaces the two overlapping screens and the separate "Follow the Wizard" detour, and Delivery is an option in the picker for the first time.
Market Details Now Come From the Market
A market location's name, operating hours, and months are owned by the market operator, and they're no longer editable from your side. If a market's hours are wrong, use "Suggest Hours Instead" in the location wizard — it now opens a suggested edit against the market you actually selected instead of starting a brand-new one. You can still set your own prep time on a market location, down to five minutes.
Suggest a Market From Your Phone
"Missing a market? Suggest a new one here" used to dead-end on a blank error screen in the app. It opens the real screen now, and you get a confirmation either way instead of the app quietly dropping your submission.
Customer Phone on Order Details
The customer's phone number is right on the order details screen, as a tap-to-call link.
Platform Announcements
When something needs saying — an outage, a deadline, a change like the ones above — you'll see a notice in the app instead of finding out from a support reply. The important ones stay put until they expire. Everything else you can dismiss.
Delivery-Only Vendors Can Sell
If you deliver but don't do pickups, everything now works end to end. Checkout starts in delivery mode instead of stalling, a pickup location is no longer required to take orders, and your Getting Started checklist counts a delivery area as set up — including one that's paused for the season, so a finished checklist won't regress every winter.
Card Declines in Plain Language
When a card is declined, shoppers now see what happened and what to do next — no more cryptic error. Point of Sale shows the same guidance, so you can help a customer at the table.
Redesigned Order Notifications
Order notifications got a facelift — product thumbnails so shoppers see what's ready, and a tap opens their cart.
Stronger Payment Protection
A double-tapped confirmation can't charge a shopper twice, and saved cards get double-checked on our end before the charge goes through — with a clear message if an account needs review.
Cancel & Refund Completed Orders
Completed orders can now be fully cancelled and refunded, and the shopper is notified automatically — no support back-and-forth to unwind an order.
More Accurate Payouts
A bug that could count an order credit twice is fixed and guarded against, so your payout math matches your orders.
Your Storefront Follows Your Subscription
Reactivating your subscription is easier, and your storefront turns back on automatically when you do. Pause, cancel, come back — your store follows along, no manual on/off step.
Edit Prep Time on Market Locations
Market locations now have the same Edit button as Standalone and Delivery — change your prep time anytime instead of deleting and rebuilding the location.
Fixes you reported: Sign-in and sign-up fit properly on small screens and iOS Safari · starting a pickup checkout without choosing a location now says so up front instead of failing later · Ready-for-Pickup emails send reliably · bank-account verification no longer fails for accounts that should pass · market locations now show up correctly for shoppers browsing nearby · vendor signup no longer creates duplicate store or customer records · refreshed standalone storefront navigation · the storefront brand bar, customer details, and location rows fit properly on small phones.
Real Pickup Dates on Storefronts
Storefronts now show your actual upcoming pickup dates instead of a flattened weekly schedule — shoppers see exactly when they can get your stuff.
Past-Due Payment Reminders
If your subscription payment fails, you now get reminder emails with a way to fix it — instead of silence and a surprise later.
Mobile Sign-In Works Again
Signing in on mobile works again — password and Google both. Also fixed: the shopper app closing when you tapped Cart.
Fixes you reported: Storefront header no longer runs off screen on long store names · avatar images display correctly · long dropdown lists (like the state picker) scroll properly on touch devices.
Standalone Storefront
Share your link and it now opens your own dedicated storefront — your logo and products up top, no marketplace menu pulling shoppers away, just a small "powered by Homegrown" at the bottom. Copy your link, a QR code, and ready-to-paste captions on the new Share & QR page.
Storefront Bio "Read More"
A longer story stays tidy — your bio shows a couple of lines, then "Read more," so it never crowds your products.
Local Delivery
Turn on delivery, set how far you'll drive, a flat delivery fee (you keep it minus card processing), and a minimum order. Shoppers in range choose pickup or delivery at checkout, pick a day, and get delivery confirmations. Run your route and mark each stop delivered.
Vendor Community
A private Facebook group for Homegrown vendors — swap pricing, what's selling, and what's actually working with other growers and makers doing the same thing.
Clearer Payout Emails
When a payout has a hold or reserve on it, the email now spells out how much, why, and when it releases — no more guessing where the rest went.
Fixes you reported: Business Profile now saves reliably · messages between you and shoppers always go through · Create Event no longer loses your work on a bad date (and event times save in the right timezone) · cancelling an order no longer errors, and shoppers get a cancellation email · storefront hours and dates display correctly · bank-account updates save · search prices and annual-plan pricing display correctly · message-template placeholders auto-fill · search now finds vendors by name · every pickup order sends a confirmation email · the dashboard Orders widget shows the real status (Ready for Pickup, Out for Delivery) · the Share button on your storefront works · the header button now offers both Sign In and Start Selling · sign-up from a vendor storefront redirects correctly · shoppers no longer get bounced back to the homepage while browsing · cancelling a confirmed order no longer fails silently.
Vendor Referral Program
Share your unique referral link with a vendor you know. When they sign up and start their trial, you both get a free month automatically. No limit on referrals.
Same-Day Pickup
Pick up your order today instead of waiting until tomorrow. As long as the vendor's pickup hours haven't passed yet, today is now an option at checkout.
Hide Your Home Address Until They Buy
A new privacy setting for home-based vendors. Set your pickup location to "Approximate" and shoppers see your neighborhood, not your street. Your exact address only shows after they buy.
Dismiss the Preview Banner
That "Viewing Vendor Storefront" bar at the top of your store? You can now close it to see your store the way a shopper does.
Delete Your Avatar
Uploaded a profile photo and want a clean start? You can now remove it. Falls back to the default placeholder.
Checkout Shows Four Months of Pickup Dates
Shoppers used to see only the next two weeks. If your next pickup was a month out, they saw a blank screen. Now they see four months ahead.
Onboarding Checklist Completes
The final step of the 5-step setup guide was getting stuck for some vendors. It now marks itself done when you finish.
Plus: When you suggest a market edit or a new market, you'll now get an automatic email confirming the change once we publish it.
Message a Vendor Before You Buy
Ask about pickup times, custom orders, ingredients, or anything else right from the storefront. Vendors reply from their dashboard.
Find What You Want, Faster
Product pages now have search, category filters, and sort by newest, price, or bestselling. No more scrolling blind.
See Who You're Buying From
Product cards now show the vendor, distance, and a "New" badge so you know what just dropped nearby.
A Real Product Page
Every product has its own page with pickup info, quantity selector, ingredients, allergens, and more from the same vendor.
Better Vendor Directory
Verified badges, product counts, and distance on every card. Search and filter once your area has enough vendors to browse.
Market Pages You'll Read
All 8,800 markets now have rich, detailed descriptions. Schedule, location, and vendors on one scrollable page.
Find Markets with Real Filters
Search by name or location, filter by Open Today / Saturday / Within 5 miles, sort by nearest or most vendors.
A Homepage That Fits Your Area
The homepage adapts to how much is happening near you — never looks empty or overwhelming.
Smarter Empty Search Results
Search turns up nothing? Get suggestions, nearby alternatives, and a way to get notified when new products drop.
$0 Fees — Both Killed
The $1 shopper service fee and the $0.50 ACH payout fee are gone. Pricing is now $10/mo plus 2.9% + $0.30 per transaction. That's it.
Shopper Messages, Right in Your Dashboard
A new Messages tab. Shopper questions land here with email notifications. Reply, close the sale — no phone number to give out, no email lost in spam.
Four AI Writing Helpers
Product description generator, social post writer, customer text composer, and a pricing helper that suggests cost-plus-margin pricing. Type the basics, copy what fits.
ID Check Before Your First Payout
A 2-minute identity verification step now runs before deposit setup. Cleaner payouts, fewer holds, no surprise account freezes later.
One-Scroll Storefront
No tabs, no nested menus. Banner, about, products, reviews — all on one page. Easier to skim on a phone, faster to decide to buy.
31 Free Tools at /tools
Cottage food laws by state, pricing calculators, QR code generator, recipe scaler, and 27 more. All free, all 50 states, no signup. Use them yourself or send to a vendor friend.
Set Up in Minutes, Not Hours
Onboarding now only asks for what you need to start selling: business info, pickup, products. Everything else can wait.
List Products in Under 60 Seconds
No photo? No problem. Products without uploads get a clean, category-matched emoji image automatically.
"Get Sales" Playbook in Your Dashboard
An 8-step guided checklist from "store is up" to "first order" — with copy-paste templates, your share link, and a QR code built in.
Your Storefront Looks Like YOUR Store
Refreshed vendor page and footer so your link looks professional when you share it on Instagram or Facebook.
Dedicated Product Pages
Your products get their own detail pages with descriptions, pickup info, and cross-promotion to the rest of your lineup.
Market Pages Work for You Too
Every market you sell at now has a rich, SEO-friendly description that pulls in shoppers searching Google.
Customer Reviews
Your customers can leave reviews — builds trust and brings repeat buyers to your store.
Faster Login
Log in instantly. No more verification delays or lost passwords.
Next-Day Payouts
Money in your bank the next day after a sale. No more waiting around.
Easier Product Setup
Fewer fields, faster listing. Add a product in under a minute.
Smoother Checkout
Cleaner payment flow so your customers finish their orders without friction.
About Us Page
Now you can see who's behind Homegrown — our story, team, and mission.
Market Hours
Market pages now show hours so your shoppers know exactly when to visit.
Better Privacy
Your personal contact details are no longer visible on public pages.
Ready to try it? Start your free trial →
Subscriptions & Recurring Orders
Recurring orders your regulars set up once — weekly bread, a standing order they don't have to remember. The first version covers pickup and a single item; delivery, multi-item boxes and CSA shares follow after.
Drops
Schedule a limited-time release window. Customers see a countdown, place orders during the window, you bake to the order count. Built for batch makers.
Sell by Weight
Price your produce and meat per pound — the way you actually sell it.
Duplicate a Product
Clone any listing with one tap — faster for sizes, variants, or seasonal reruns.
Product Alerts
Shoppers near you get notified when you list new products.
CSA & Farm Boxes
Multi-item shares your customers sign up for by the season, with a packing list by share size. Builds on subscriptions once the core loop is out.
Custom Orders
Customers request custom cakes, arrangements, or bulk orders through your store.
Tipping
Customers can add a tip at checkout — 100% goes to you.
SMS & Email Marketing
Message your customer list when you have new products or a special.
QR Code Checkout
Print a code for your booth — customers scan and pay on their phone.
Demand Signals
See who viewed, saved, or asked about your products this week — so you know what to bake more of.
AI Product Photos
Snap a photo and we'll clean up the background automatically.
Your Store Could Be Live Tonight
15 minutes. Add your products, share your link, start taking orders.
Create my storefront7-day free trial · $10/mo after · Cancel anytime